Instead of just working on corporate initiatives or consumer campaigns, we recognised that there was a need to further grow Deliveroo’s thought leadership from an authoritative subject matter standpoint, while involving the sense of community. Over the past years, we worked with Deliveroo to showcase how the platform plays a pivotal role in the future of food in Singapore, not just for delivery but on the food industry as a whole.

Affinidi, a pioneer in the decentralised identity space, faced the challenge of building brand presence in Singapore and the wider region while driving understanding around the highly nascent concept of holistic identity. W’s approach from the outset was to position Affinidi as the leader defining this emerging category—owning and educating the media on what holistic identity means in an increasingly digital world. Our narrative anchored on Affinidi’s mission to empower individuals with greater control over their data, while highlighting the company’s role in building a trust-based data ecosystem for businesses, developers, and consumers alike.

SEON, a global fraud prevention and anti-financial crime solutions provider, was focused on growing its brand presence in Singapore and Indonesia, two rapidly evolving digital economies with rising demand for fraud prevention solutions. W spotlighted SEON’s unique proposition of delivering flexible, AI-driven fraud detection for digital businesses, while anchoring the narrative around the company’s rapid growth in Southeast Asia and its commitment to supporting local fintech, e-commerce, and digital platforms in tackling evolving fraud threats.

In expanding Lumen Technologies’ footprint in Asia, we had to push out a strong cybersecurity B2B narrative to the media to promote its cybersecurity offerings for enterprises and strengthen corporate profiling of its spokespeople. Aside from always-on media pitching around Lumen’s subject matter, the team re-established the brand’s key offerings through a stronger positioning and its relevance to current industry challenges.

Global TechSolutions (GTS), a semiconductor equipment solutions provider, was keen on expanding their brand presence in Singapore and the wider region, with a goal of standing out in a sea of prominent semiconductor players. W’s approach in the initial stages was to leverage the GTS’s identity as a homegrown SME based in Singapore, focusing on the company’s resilient supply chain through its regional partners and wider thematic industry topics.

Lam Research, a global wafer fabrications equipment provider, needed to drive greater awareness to the brand’s standing as an innovator and key industry driver in the chipmaking and the semiconductor industry, especially in Singapore where understanding of Advanced Packaging is still relatively nascent. The team developed a PR programme that leveraged Singapore’s recent investment into the sector and Lam’s participation at SEMICON SEA to drive various media engagements with key business, tech and semiconductor trade titles.

With Asia being in the midst of the largest intergenerational wealth transfer, boutique private bank, VP Bank, needed to establish their regional presence, especially as a European-headquartered institution. To build and sustain momentum of media coverage on the bank for top-of-mind awareness, the team developed a two-prong strategy: (1) Capitalising on VP Bank’s CIO insights to interest media with timely insights on latest market developments, and (2) Focusing on the bank’s business strategy in Asia, particularly its focus on financial intermediaries that is unlike any other competitor. ​

With retail investing on the rise and Singapore investors becoming increasingly sophisticated in managing their wealth, Tiger Brokers needed to further cement its position as a leading digital brokerage for a new generation of investors. To drive sustained top-of-mind awareness, the team implemented an regional approach to showcase its subject matter expertise/market knowledge, with thematic consumer trends and its offerings. This was achieved through leveraging Tiger’s deep bench of market analysts and strategists to deliver timely, data-driven market commentary that resonates with media and retail investors. On the other hand, we showcased the company’s business growth strategy in Singapore, including its focus on democratising access to global investment products, differentiated trading tools, and investor education – setting Tiger apart in an increasingly competitive landscape.

As a long-standing local developer, LHN Group has been silently making waves in the past decade. However, not much was being made known about the company and their business pillars. That was until we started working together, to proactively drive brand awareness – eventually leading its share price to reach its all-time high, going from a Catalyst-listed company to being SGX’s Mainboard.