Reconnected Vestiaire Collective with the fashion crowd via digital event curation, influencer partnerships, and immersive online/offline experiences. Delivered 141 coverage pieces, 8.5M reach, and re-established brand relevance in the competitive resale market.
Launched the brand digitally with a visual-first Instagram rollout, compelling content pillars, and a focus on food storytelling. Achieved 2,000 followers before opening and a 1.33% engagement rate, building demand and anticipation purely via digital channels.
Drove digital product launch for the Ultraman Card Game’s new pack, combining targeted digital strategy, press, and influencer activation. Achieved 37 pieces of coverage and 6.9M reach, boosting awareness and digital engagement in the region.
Launched Sift & Pick’s Orchard store using digital content and influencer-driven event coverage. The campaign fused Instagrammable in-store moments and online storytelling, delivering 112 coverage pieces, 890K reach, and strong brand affinity among digital-first shoppers.
Blended whimsical storytelling and digital amplification for the launch of Mr. Bucket’s new flagship. The campaign used influencer partnerships, creative content, and digital buzz to deliver 289 coverage pieces, S$2M PR value, and 30% growth in Instagram followers.
Executed a hyper-localised digital strategy, blending global content with locally created assets and CRM-driven campaigns. Drove a 47.7% organic reach increase, tripled engagement, and built deep connections with a younger, digitally savvy audience.
Rolled out a digital campaign featuring branded content, campaign films, and a three-storey pop-up. Collaborated with influencers and media to drive 160 coverage pieces, S$469K PR value, and 9.06M reach, showcasing digital performance marketing for a whisky brand.
Launched Hilton’s flagship Maldives resort with a multi-market digital campaign, creative content, and influencer/media FAM trips. Drove 275 coverage pieces, over S$2.2M PR value, 666M impressions, and a 58% uplift in brand value across APAC.
Created a digital-first launch for Eggslut’s first Southeast Asia outlet, blending secret drops, media exclusives, and KOL tastings to generate massive pre-opening buzz. Secured 238 coverage pieces, S$2.7M PR value, and viral digital anticipation.
Launched Brooklyn Pilsner with a digitally-driven event strategy, influencer collaborations, and community experiences (bar takeover, DJs, social activations). Resulted in 138 coverage pieces, S$158K PR value, and 1.6M total reach.